Thermaltake Bicycle Cycling Apparel Brand ttbici Unveils Aesthetic Evolution at Taipei Cycle 2026

From Stay Gold Minimalism to GT Line Functional Exploration, Redefining Cycling Style


Taipei, Taiwan – March 26, 2026 – Thermaltake Group (TWSE: 3540) presents the latest collection from its cycling apparel brand ttbici at Taipei Cycle 2026 (Booth M0120). The launch stands out as one of the exhibition’s most eye-catching apparel showcases. Centered around three core product lines—Stay Gold, e Line, and the all-new GT Line, the brand highlights the evolving intersection of style and performance in modern cycling culture. Today, cycling apparel is no longer merely functional gear, but an extension of a rider’s identity and attitude.

Stay Gold: The Evolution of a Classic
The Stay Gold series evolves from the a Line and was originally created to celebrate the opening of ttbici Studio Bangkok. Defined by its minimalist black-and-white palette and pure riding ethos, it quickly became one of the brand’s most iconic collections. Beneath its simplicity lies strength, symbolizing a return and commitment to the essence of cycling.

At Taipei Cycle 2026, Stay Gold introduces a new Racing Green colorway. While preserving its classic design language, the addition brings a heightened sense of speed and visual intensity. The deep green tone delivers a refreshed look while adding a composed yet powerful character, marking a subtle but meaningful evolution of a modern classic.

GT Line: A New Chapter in Exploratory Riding
Making its debut this year, the GT Line focuses on the real-world needs of long-distance riding, bikepacking, and gravel cyclists, opening a new chapter in exploratory cycling.

Functionally, the GT Line features a unique configuration of side pockets and upper back pockets, significantly enhancing storage capacity and accessibility. This allows riders to carry essentials and personal items more efficiently during extended rides. The fabrics are engineered for long-wear comfort and durability, capable of handling demanding and ever-changing riding conditions.

TheGT Line Escape Jersey is available in a range of earth-inspired tones—Rock, Sand, Red Ochre, and Twilight Blue. These understated yet layered colors echo the natural landscapes of outdoor exploration, expressing a spirit of freedom and boundless possibility.

e Line: A Contemporary Take on Classic Style
Continuing the brand’s signature simplicity and elegance, the e Line builds upon solid-color foundations by incorporating classic pattern elements, offering greater versatility for everyday riding.

The newly introduced Classic Pattern Jersey reinterprets cycling apparel through refined graphic expression. Available in four styles: Gingham, Checkerboard, Pinstripes, and Horizontal, the designs range from vintage-inspired checks to clean linear patterns. Through variations in arrangement and rhythm, these patterns add depth and movement to the overall look.

This not only enhances visual appeal but also empowers riders to express their personal style beyond performance, turning every ride into a statement of individuality.

From the enduring legacy of Stay Gold, to the functional expansion of GT Line, and the stylistic refinement of e Line, ttbici weaves together diverse product lines to fully articulate the multifaceted nature of contemporary cycling apparel. Whether pursuing pure riding performance, everyday style, or the spirit of adventure, every rider can find their own language of cycling within the brand.

【Thermaltake Bicycle – Taipei Cycle 2026】
Exhibition Dates
March 25–27, 9:00 AM – 6:00 PM
March 28, 9:00 AM – 3:00 PM

Venue
TaiNEX 1, 4F
No. 1, Jingmao 2nd Rd., Nangang District, Taipei City, Taiwan

Booth Number
M0120

Event Information
Facebook: https://www.facebook.com/TTBiketaipei/
Instagram: https://www.instagram.com/thermaltake_bicycle_shop/
Website: https://taipeicycle.thermaltake.bike/2026/

Thermaltake Bicycle Flagship Store
Address: No. 100, Ruiguang Rd., Neihu Dist., Taipei City, Taiwan
Tel: +886-2-2790-1300
Business Hours: Monday–Sunday 11:00–20:00
Social Media: Thermaltake Bicycle Flagship Store Facebook PageThermaltake Bicycle Flagship Store Instagram

Wilier Triestina Flagship Store
Address: No. 242, 244, Yangguang St., Neihu Dist., Taipei City, Taiwan
Tel: +886-2-8751-2328
Business Hours: Monday–Sunday 11:00–20:00
Social Media: Wilier Triestina Facebook PageWilier Triestina Official Instagram

Thermaltake Bicycle Store – Taichung Chungyo Department Store
Address: 10F, Building A, No. 161, Sec. 3, Sanmin Rd., North Dist., Taichung City, Taiwan

Thermaltake Bicycle Store – Tainan Shin Kong Mitsukoshi Xiaoximen
Address: 1F, No. 658-1, Sec. 1, Ximen Rd., West Central Dist., Tainan City, Taiwan
Tel: +886-6-214-6039

Thermaltake Bicycle Store – Kaohsiung Shin Kong Mitsukoshi Zuoying (B1 Thermaltake Counter)
Address: B1, No. 123, Gaotie Rd., Zuoying Dist., Kaohsiung City 813, Taiwan
Tel: +886-7-350-3569

Thermaltake Bicycle Flagship Store Bangkok
Address: The Park Krungthep Kreetha Room 101/2, 215-217 Krungthep Kreetha Rd., Hua Mark, Bangkrapi District, Bangkok 10240 Thailand
Tel: +66 65 123 0923
Business Hours: Monday–Sunday 08:00–20:00
Social Media: Thermaltake Bicycle Thailand Facebook PageThermaltake Bicycle Thailand IG

For more information, please visit the official Thermaltake Bicycle website and follow Thermaltake Bicycle on FacebookInstagram,and official channels as well as theThermaltake Bicycle Flagship Store Facebookand Instagram.

Purchase Inquiries:
Email:cs@thermaltakebike.com
Tel: 0800-266-818
Service Hours: Monday–Friday 10:00–17:00



Press Contact:
Melissa
Brand Marketing & Public Relations
Brand Innovation Center - Corporate Public Relations Office
Tel.: +886-2-8797-5788
Email: media1@thermaltakebike.com
About Thermaltake Bicycle
hermaltake Technology was established in 1999, and has been marketed to the world under the Thermaltake brand name ever since. We are always striving to innovate and diversify our business. The company possesses a rich bike-friendly culture and a thriving cycling community. In 2021, Thermaltake officially ventured into the bicycle industry, and established the Thermaltake Bicycle Division. Thermaltake Bicycle is a high-end bicycle brand agent, specializing in global & local bicycle brand representation and distribution.
Published at: 2026-03-26 / 70 Views