Showcasing the Future of Riding with an International Lineup
The opening press conference was jointly inaugurated by Thermaltake Group Chairman and CEO Kenny, Wilier Triestina CEO Enrico, Miche CEO Gregory, along with Wilier and ttbici brand ambassador Sweet VarnVarn, marking the beginning of a new chapter that brings together leading international brands at this exhibition.
At this year’s exhibition, Thermaltake’s cycling brand ttbici presents its full apparel lineup, highlighting a balance between aesthetics and functionality—from classic designs to advanced performance wear.
The Stay Gold series continues the brand’s signature minimalist design language, now introducing a new Racing Green colorway that adds a dynamic visual edge to the classic black-and-white palette. The e Line incorporates patterns such as Gingham, Checkerboard, Pinstripes, and Horizontal Stripes, enriching everyday riding styles with added visual appeal. Meanwhile, the all-new GT Line is designed for long-distance and exploratory rides, featuring enhanced storage functionality and durable materials to expand riding possibilities.
In the bike area, Brompton continues to lead innovation in the folding bike segment. In recent years, the brand has evolved beyond being purely a commuting solution, expanding into leisure and sport-oriented riding. Key highlights include the G Line, which is now available in Asia, and the second-generation P Line, which emphasizes lightweight construction and enhanced performance. Exclusive colorways tailored for the Asian market further showcase a bold and distinctive design language.
Wilier Triestina, the second highlight of the expo, presents two highly anticipated flagship models: the Filante SLR ID2 Firelight Red and the Rave SLR ID2 The Grip Élite Gravel Team Edition. Rooted in Italian craftsmanship and aerodynamic expertise, these models deliver race-level performance and refined riding feel, catering to advanced cyclists seeking ultimate speed and control.
Completing the Riding Experience with Accessories & Gear
In addition to bikes and apparel, a wide range of accessories and gear are also on display to enhance the overall riding experience:
• ABUS showcases high-security locks and helmets, combining German craftsmanship with innovative protection technologies
• Selle Royal focuses on comfort-oriented saddle designs for improved long-distance riding
• Brooks England presents its iconic leather saddles and bags, embodying timeless British style
• Crankbrothers offers high-performance pedals and maintenance tools for advanced riders
• Thousand blends vintage aesthetics with modern safety features in its helmet designs
Through the integration of multiple brands, Thermaltake has successfully built a comprehensive cycling ecosystem. From core riding equipment to lifestyle accessories, Thermaltake creates a complete cycling experience in one place.
From bikes and apparel to accessories, Thermaltake’s presence at Taipei Cycle highlights not only product diversity but also reflects its strategic vision of cross-brand integration. By introducing internationally recognized brands while developing its own ttbici line, Thermaltake is steadily building a complete cycling lifestyle landscape.
Taipei Cycle 2026 is more than just a stage for showcasing products and technologies, It is a reflection of the future of cycling. At the heart of this movement, Thermaltake continues to drive the next evolution of cycling culture.
【Thermaltake Bicycle – Taipei Cycle 2026】
Exhibition Dates
March 25–27, 9:00 AM – 6:00 PM
March 28, 9:00 AM – 3:00 PM
Venue
TaiNEX 1, 4F
No. 1, Jingmao 2nd Rd., Nangang District, Taipei City, Taiwan
Booth Number
M0120
Event Information
Facebook: https://www.facebook.com/TTBiketaipei/
Instagram: https://www.instagram.com/thermaltake_bicycle_shop/
Website: https://taipeicycle.thermaltake.bike/2026/
Thermaltake Bicycle Flagship Store
Address: No. 100, Ruiguang Rd., Neihu Dist., Taipei City, Taiwan
Tel: +886-2-2790-1300
Business Hours: Monday–Sunday 11:00–20:00
Social Media: Thermaltake Bicycle Flagship Store Facebook Page 、Thermaltake Bicycle Flagship Store Instagram
Wilier Triestina Flagship Store
Address: No. 242, 244, Yangguang St., Neihu Dist., Taipei City, Taiwan
Tel: +886-2-8751-2328
Business Hours: Monday–Sunday 11:00–20:00
Social Media: Wilier Triestina Facebook Page 、Wilier Triestina Official Instagram
Thermaltake Bicycle Store – Taichung Chungyo Department Store
Address: 10F, Building A, No. 161, Sec. 3, Sanmin Rd., North Dist., Taichung City, Taiwan
Thermaltake Bicycle Store – Tainan Shin Kong Mitsukoshi Xiaoximen
Address: 1F, No. 658-1, Sec. 1, Ximen Rd., West Central Dist., Tainan City, Taiwan
Tel: +886-6-214-6039
Thermaltake Bicycle Store – Kaohsiung Shin Kong Mitsukoshi Zuoying (B1 Thermaltake Counter)
Address: B1, No. 123, Gaotie Rd., Zuoying Dist., Kaohsiung City 813, Taiwan
Tel: +886-7-350-3569
Thermaltake Bicycle Flagship Store Bangkok
Address: The Park Krungthep Kreetha Room 101/2, 215-217 Krungthep Kreetha Rd., Hua Mark, Bangkrapi District, Bangkok 10240 Thailand
Tel: +66 65 123 0923
Business Hours: Monday–Sunday 08:00–20:00
Social Media: Thermaltake Bicycle Thailand Facebook Page、Thermaltake Bicycle Thailand IG
For more information, please visit the official Thermaltake Bicycle website and follow Thermaltake Bicycle on Facebook 、Instagram,and official channels as well as theThermaltake Bicycle Flagship Store Facebookand Instagram.
Purchase Inquiries:
Email:cs@thermaltakebike.com
Tel: 0800-266-818
Service Hours: Monday–Friday 10:00–17:00
Thermaltake Bicycle official website and community websites:
Press Contact:
MelissaBrand Marketing & Public Relations
Brand Innovation Center - Corporate Public Relations Office
Tel.: +886-2-8797-5788
Email: media1@thermaltakebike.com
About Thermaltake Bicycle
hermaltake Technology was established in 1999, and has been marketed to the world under the Thermaltake brand
name ever since. We are always striving to innovate and diversify our business. The company possesses a rich
bike-friendly culture and a thriving cycling community. In 2021, Thermaltake officially ventured into the
bicycle industry, and established the Thermaltake Bicycle Division. Thermaltake Bicycle is a high-end bicycle
brand agent, specializing in global & local bicycle brand representation and distribution.