Thermaltake Group Unites Global Brands at Taipei Cycle 2026

Showcasing the Future of Riding with an International Lineup


Taipei, Taiwan – March 28th, 2026 – Thermaltake Group officially unveils its cycling booth (M0120) at Taipei Cycle 2026, one of Asia’s largest and most influential bicycle industry events. This year’s exhibition brings leading global brands and the latest innovations in cycling together. Thermaltake presents a comprehensive portfolio of cycling brands, spanning complete bikes, apparel, safety gear, and lifestyle accessories—demonstrating its versatility in the cycling lifestyle sector.

The opening press conference was jointly inaugurated by Thermaltake Group Chairman and CEO Kenny, Wilier Triestina CEO Enrico, Miche CEO Gregory, along with Wilier and ttbici brand ambassador Sweet VarnVarn, marking the beginning of a new chapter that brings together leading international brands at this exhibition.

The showcase features Thermaltake’s in-house brand ttbici alongside several internationally renowned names. These include the iconic British folding bike brand Brompton, Italy’s premium road bike manufacturer Wilier Triestina, and leading accessory brands such as ABUS, Selle Royal, Brooks England, Crankbrothers, and Thousand. Together, they create a one-stop exhibit for a complete cycling lifestyle experience.

ttbici – Where Style Meets Performance
At this year’s exhibition, Thermaltake’s cycling brand ttbici presents its full apparel lineup, highlighting a balance between aesthetics and functionality—from classic designs to advanced performance wear.

The Stay Gold series continues the brand’s signature minimalist design language, now introducing a new Racing Green colorway that adds a dynamic visual edge to the classic black-and-white palette. The e Line incorporates patterns such as Gingham, Checkerboard, Pinstripes, and Horizontal Stripes, enriching everyday riding styles with added visual appeal. Meanwhile, the all-new GT Line is designed for long-distance and exploratory rides, featuring enhanced storage functionality and durable materials to expand riding possibilities.

From Urban Mobility to Racing Performance
In the bike area, Brompton continues to lead innovation in the folding bike segment. In recent years, the brand has evolved beyond being purely a commuting solution, expanding into leisure and sport-oriented riding. Key highlights include the G Line, which is now available in Asia, and the second-generation P Line, which emphasizes lightweight construction and enhanced performance. Exclusive colorways tailored for the Asian market further showcase a bold and distinctive design language.

Wilier Triestina, the second highlight of the expo, presents two highly anticipated flagship models: the Filante SLR ID2 Firelight Red and the Rave SLR ID2 The Grip Élite Gravel Team Edition. Rooted in Italian craftsmanship and aerodynamic expertise, these models deliver race-level performance and refined riding feel, catering to advanced cyclists seeking ultimate speed and control.

Completing the Riding Experience with Accessories & Gear
In addition to bikes and apparel, a wide range of accessories and gear are also on display to enhance the overall riding experience:
• ABUS showcases high-security locks and helmets, combining German craftsmanship with innovative protection technologies
• Selle Royal focuses on comfort-oriented saddle designs for improved long-distance riding
• Brooks England presents its iconic leather saddles and bags, embodying timeless British style
• Crankbrothers offers high-performance pedals and maintenance tools for advanced riders
• Thousand blends vintage aesthetics with modern safety features in its helmet designs

Through the integration of multiple brands, Thermaltake has successfully built a comprehensive cycling ecosystem. From core riding equipment to lifestyle accessories, Thermaltake creates a complete cycling experience in one place.

From bikes and apparel to accessories, Thermaltake’s presence at Taipei Cycle highlights not only product diversity but also reflects its strategic vision of cross-brand integration. By introducing internationally recognized brands while developing its own ttbici line, Thermaltake is steadily building a complete cycling lifestyle landscape.

Taipei Cycle 2026 is more than just a stage for showcasing products and technologies, It is a reflection of the future of cycling. At the heart of this movement, Thermaltake continues to drive the next evolution of cycling culture.

【Thermaltake Bicycle – Taipei Cycle 2026】
Exhibition Dates
March 25–27, 9:00 AM – 6:00 PM
March 28, 9:00 AM – 3:00 PM

Venue
TaiNEX 1, 4F
No. 1, Jingmao 2nd Rd., Nangang District, Taipei City, Taiwan

Booth Number
M0120

Event Information
Facebook: https://www.facebook.com/TTBiketaipei/
Instagram: https://www.instagram.com/thermaltake_bicycle_shop/
Website: https://taipeicycle.thermaltake.bike/2026/

Thermaltake Bicycle Flagship Store
Address: No. 100, Ruiguang Rd., Neihu Dist., Taipei City, Taiwan
Tel: +886-2-2790-1300
Business Hours: Monday–Sunday 11:00–20:00
Social Media: Thermaltake Bicycle Flagship Store Facebook PageThermaltake Bicycle Flagship Store Instagram

Wilier Triestina Flagship Store
Address: No. 242, 244, Yangguang St., Neihu Dist., Taipei City, Taiwan
Tel: +886-2-8751-2328
Business Hours: Monday–Sunday 11:00–20:00
Social Media: Wilier Triestina Facebook PageWilier Triestina Official Instagram

Thermaltake Bicycle Store – Taichung Chungyo Department Store
Address: 10F, Building A, No. 161, Sec. 3, Sanmin Rd., North Dist., Taichung City, Taiwan

Thermaltake Bicycle Store – Tainan Shin Kong Mitsukoshi Xiaoximen
Address: 1F, No. 658-1, Sec. 1, Ximen Rd., West Central Dist., Tainan City, Taiwan
Tel: +886-6-214-6039

Thermaltake Bicycle Store – Kaohsiung Shin Kong Mitsukoshi Zuoying (B1 Thermaltake Counter)
Address: B1, No. 123, Gaotie Rd., Zuoying Dist., Kaohsiung City 813, Taiwan
Tel: +886-7-350-3569

Thermaltake Bicycle Flagship Store Bangkok
Address: The Park Krungthep Kreetha Room 101/2, 215-217 Krungthep Kreetha Rd., Hua Mark, Bangkrapi District, Bangkok 10240 Thailand
Tel: +66 65 123 0923
Business Hours: Monday–Sunday 08:00–20:00
Social Media: Thermaltake Bicycle Thailand Facebook PageThermaltake Bicycle Thailand IG

For more information, please visit the official Thermaltake Bicycle website and follow Thermaltake Bicycle on FacebookInstagram,and official channels as well as theThermaltake Bicycle Flagship Store Facebookand Instagram.

Purchase Inquiries:
Email:cs@thermaltakebike.com
Tel: 0800-266-818
Service Hours: Monday–Friday 10:00–17:00



Press Contact:
Melissa
Brand Marketing & Public Relations
Brand Innovation Center - Corporate Public Relations Office
Tel.: +886-2-8797-5788
Email: media1@thermaltakebike.com
About Thermaltake Bicycle
hermaltake Technology was established in 1999, and has been marketed to the world under the Thermaltake brand name ever since. We are always striving to innovate and diversify our business. The company possesses a rich bike-friendly culture and a thriving cycling community. In 2021, Thermaltake officially ventured into the bicycle industry, and established the Thermaltake Bicycle Division. Thermaltake Bicycle is a high-end bicycle brand agent, specializing in global & local bicycle brand representation and distribution.
Published at: 2026-03-28 / 119 Views