Velobici VB Launches the SS24 Collections at the 2024 Taipei Cycle Show


Taipei, Taiwan-March 9th, 2024-Thermaltake Bicycle attended the 2024 Taipei Cycle Show as one of the largest exhibitors of the year (Booth No. M0120). Velobici VB, a luxury cycling apparel brand from England, also joined the event as one of Thermaltake’s brand partners, bringing a little corner of Leicester to the biggest cycling industry event in Asia. The Velobici SS24 Pordoi and Hammer collections were launched at the event, followed by a Velobici runway show. Besides launching the latest spring-summer collection, Velobici also had an exciting collaboration with Tommasini, a century-old Italian steel bicycle manufacturer. At the opening press conference, together Thermaltake Founder & CEO Kenny Lin, Velobici Founder & CEO Chris Puttnam, and Tommasini CEO Alessandro Enginoli unveiled the Tommasini Fire ICS x VB Custom Paint Bicycle. The Velobici display section, located right at the entrance, also featured the new merino casual collection and various accessories. 。

“I’ve always admired Velobici’s products, and last year Thermaltake had the opportunity to invest in the brand. So it is my honor to share Thermaltake’s new role as a VB board member”, said Thermaltake Founder & CEO Kenny Lin at his opening speech.

【Hammer Collection】
This spring-summer we’re putting down the hammer with an all-new collection modelled in bi-colour neutral hues that emphasizes style and performance.

Hammer Jersey
The Hammer collection is built from lightweight 120g performance fabric that promotes airflow over the body and is woven with a highly breathable, cooling yarn. The jersey is cut for a race fit, with a low-cut neck and scoop pockets. The Hammer Jersey is available in Sea Pine and Pumice Stone.

Hammer Bib Shorts
The Hammer Summer-Weight Bib Shorts have been rebuilt from the ground up, with a minimal strap design that eliminates excess fabric and the legendary Velobici seven-hour chamois pad for ultimate comfort in the saddle. Available in black and constructed with flat lock seams throughout, bonded VB leg grippers and finished with a VB leg embroidery, the Hammer Summer-Weight Bib Shorts are our lightest bib shorts yet.。

【Pordoi Collection】
Inspired by and named after the legendary Dolomites Mountain, the Pordoi collection is a tribute to the moments of cycling glory.

Pordoi Jersey
Built from performance nylon/elastane yarn that is highly breathable, quick drying, odour resistant and UV protective, the jersey is cut for a race fit, with scoop pockets and a low neck. The Pordoi Jersey is available in Blue Grass, Caramel, and Rhubarb.

Pordoi Bib Shorts
The Pordoi Summer-Weight Bib-Shorts are built for riding in warm weather, featuring a lightweight four-way stretch fabric that provides just the right amount of compression and a mesh panel for additional ventilation. Available in black, the Summer-Weight Bib Shorts incorporate Velobici’s legendary seven-hour chamois pad to keep you dry and comfortable over hours in the saddle.

【Tommasini Fire ICS x VB Custom Paint Bicycle】
The Tommasini Fire ICS x VB Custom Paint Bicycle is design collaboration between Thermaltake Bicycle’s two partners, Tommasini and Velobici VB. This product is a fusion of Tommasini’s classical Italian bicycle design and Velobici’s England made luxury aesthetic. The bicycle’s Fire frame is tig welded with an exception only: the personalized seat lug. This along with the special bottom bracket shell, the original rear dropouts and the “bell shape” seat stays make the rear triangle properly stiff.
The Tommasini Fire ICS x VB Custom Paint Bicycle is definitely a collector-worthy piece for Tommasini and VB fans.

Thermaltake at Taipei Cycle 2024
Exhibition Period
March 6th to 8th 9:00 – 18:00
March 9th 9:00 – 15:00

Venue
Booth No. M0120
Nangang Exhibition Center Hall 1, 4F

Thermaltake Bicycle Flagship Store
Address: No. 100, Ruiguang Road, Neihu District, Taipei, Taiwan
Telephone No.: (02) 27901300
Business Hours: Mon – Sun 11:00–20:00
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Thermaltake Bicycle Wilier Triestina Flagship Store
Address: No. 242, Yangguang St., Neihu Dist., Taipei, Taiwan
Telephone: (02) 8751 2328
Business hours: Mon – Sun 11:00–20:00
More Information

Thermaltake Bicycle Retail Channels More Information For more information please visit the event microsite, the Thermaltake Bicycle Website, follow the Thermaltake Bicycle Facebook, IG, YouTube, the Thermaltake Bicycle Flagship Store Facebook & IG, and the Thermaltake Bicycle Wilier Triestina Flagship Store Page.

Ordering & Customer Service Support:
Email:cs@thermaltakebike.com
Tel:0800-266-818
Business Hours:Mon- Fri 10:00 –17:00



Thermaltake Bicycle official website and community websites:
Press Contact:
Melissa
Brand Marketing & Public Relations
Brand Innovation Center - Corporate Public Relations Office
Tel.: +886-2-8797-5788
Email:media1@thermaltakebike.com
About Thermaltake Bicycle
Thermaltake Technology was established in 1999, and has been marketed to the world under the Thermaltake brand name ever since. We are always striving to innovate and diversify our business. The company possesses a rich bike-friendly culture and a thriving cycling community. In 2021, Thermaltake officially ventured into the bicycle industry, and established the Thermaltake Bicycle Division. Thermaltake Bicycle is a high-end bicycle brand agent, specializing in global & local bicycle brand representation and distribution.

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Published at: 2024-03-09 / 450 Views