Thermaltake Expands into the Cycling Industry Establishing Thermaltake Bicycle- A High-End Global Bicycle Brand Agent

Thermaltake Founder & CEO Kenny Lin, “Health is the greatest Wealth”
Taipei, Taiwan-March 25th, 2022- Thermaltake Technology officially ventures into the bicycle industry by establishing Thermaltake Bicycle, a high-end global bicycle brand agent that specializes in global & local bicycle brand representation and distribution. Thermaltake Bicycle’s brand portfolio includes: classic Italian racing bike brand Tommasini; French carbon-fibre bicycle expert TIME; American handmade bike brand Speedvagen; Japanese folding bike leader Tyrell; Belgium bicycle brand stijncycles. Thermaltake Bicycle also represents cycling accessories brands like the eco-friendly Demano bags from Barcelona, Spain and British travel bag brand Apidura.

We have an extensive collection of bicycles for enthusiasts to choose from; ranging from commuter bikes to racing bikes and traditional bikes to modern bikes. Thermaltake Bicycle is a one-stop platform that offers a “Bicycle Assembly & Customization Service” that allows customers to easily purchase fully equipped bikes. Our BIKEFIT service (certified by the global Bicycle Fitting System) helps customers choose the right bike to ensure an optimal cycling experience. Thermaltake Bicycle’s excellent after-sales service includes bike repair, maintenance, upgrades, and more. Our mission is“Delivering the Perfect Cycling Experience”. Through our carefully selected products and customized services, Thermaltake Bicycle hopes to bring our fellow cyclists better health, freedom, and happiness.

Our Beginnings


BIKEFIT service
Thermaltake CEO Kenny Lin is not only passionate about cycling, but is also passionate about the health and wellbeing of his team and his community. He is a firm believer that “Health is the greatest Wealth”, and to him, Thermaltake Bicycle is a crucial investment. The pandemic has prompted many people to take better care of their health.
An outdoor sport like cycling has become a popular choice for exercise, recreation, and transportation. Cycling is a great form of cardio exercise that benefits both our physical and mental health. By creating Thermaltake Bicycle, we hope to introduce a healthier and happier lifestyle to our customers.

Thermaltake CEO — Kenny Lin

Global Brand Agent

Thermaltake CEO Kenny Lin is a long-time cyclist with 20 years of experience. As a loyal fan of select bicycle brands, he was able to gain the trust of the brands with his enthusiasm and knowledge of their products. In turn, he successfully transitioned from customer to business partner. “During my meeting with these brand representatives I shared how I’ve been collecting their products for the past decade. I treasure every single bike, and 10 years later I hope to become their Taiwan brand agent.

Taiwan has many amazing bike trails, and most major cities are equipped with a complete cycling infrastructure. So my vision is to deliver the perfect cycling experience to cyclists in Taiwan through our Thermaltake Bicycle service platform,” said Thermaltake CEO Kenny Lin.

Our Story
Thermaltake’s corporate vision is to build "a cultural brand for the enjoyment of entertainment, e-Sports, technology and lifestyle". Besides gaming, a majority of our team members also enjoy the cycling lifestyle. Thermaltake’s Founder & CEO Kenny Lin is also an avid cyclist with 20 years of cycling experience. Therefore, in 2021 Thermaltake officially entered the bicycle industry, and established the Thermaltake Bicycle Division. Thermaltake Bicycle is a high-end bicycle brand agent, specializing in global & local bicycle brand representation and distribution. The company’s tech background, fashion acumen, and sharp market insight allows the team to discover innovative and top-quality bicycle brands. Thermaltake Bicycle aims to bring exciting new brands to the Taiwan cycling industry, and offer cyclists more options and services. In line with our company mission, Thermaltake Bicycle’s mission is “Delivering the Perfect Cycling Experience”. Through our carefully selected products and customized services, we hope to bring our fellow cyclists better health, freedom, and happiness.
Thermaltake Bicycle official website and community websites:
Press Contact:
  • Brand Marketing & Public Relations:Melissa Tel.: +886-2-8797-5788 Email link


For further information about Thermaltake Technology, please visit Thermaltake Bicycle, or contact our customer support at 0800-266-818.
About Thermaltake Bicycle
Thermaltake Technology was established in 1999, and has been marketed to the world under the Thermaltake brand name ever since. We are always striving to innovate and diversify our business. The company possesses a rich bike-friendly culture and a thriving cycling community. In 2021, Thermaltake officially ventured into the bicycle industry, and established the Thermaltake Bicycle Division. Thermaltake Bicycle is a high-end bicycle brand agent, specializing in global & local bicycle brand representation and distribution. Official Website - Thermaltake Bicycle
Published at: 2022-03-25 / 258 Views